Comments by diablogue.wordpress.com

Comments by diablogue.wordpress.com

Comments by diablogue.wordpress.com

Beth,

I love this piece. Thanks. I’ve been simmering on a post about the future of Marcom’s role and saw this float by on Twitter earlier. Glad you are starting this convo because I believe 2009 is going to be a year of shifting roles that’s for sure!

I’m with you – part of problem is the use of word Social Media. I think you can do Social Web marketing, use Social Media tools, engage in (practice) Social Communications, and conduct Social Media research, and include Social Media as part of an overall strategy. But to create a Social Media Strategy? Become a Social Media Strategist?…uh, no. [Christopher Penn also talked about this odd usage at NMS08. heh]

And, yes, the term Social-Media Marketing bugs me. It’s almost an oxymoron. Actually, there is an instance where you could use Social Media Marketing…as an industry phrase just like you do Tech Marketing or Healthcare Marketing, but you would be marketing a specific SocMed product like LinkedIn to prospective advertisers, funders, partners, etc.

I believe the Marcom role will become much more refined and community based or simply die (with functions moving off to newly created roles). I also disagree that PR needs to become well versed in IMC strategy to survive. PR’s role will only expand into new territory and will position practitioners in a much more influential and powerful role – the likes of which the industry hasn’t seen since the 80s. I see Marcom and PR with different roles than they have today but remaining separate with collaboration being greater than ever before. Anyway, now I have even more food for thought for my own post, thanks to all of you.

Lucretia Pruitt – good point

Sarah Hamilton – great comment

Gabriel Rossi – Agree with that (your first comment) in theory (everyone in biz a Marketer, however in practice rarely came to be — at least in my experience) Think we’ll see that change now with Social Media though. Has to. Every dept will be connecting out. Don’t think will be owned by Mktg specifically either.

Walter Pike - you are correct and I was wondering same: What will become of Sales (if SocMed was leveraged to nth degree? Not that it would go away, but role different yes.
“And when we engage with our customers and develop what they want, hard sell, sales promotion etc are redundant.” (or just plain unnecessary!) Super comment. Thanks

Gabriel Rossi – re: your second comment – Although I love that quote too, I think the time’s are a changing. “…purpose of business is to create a customer.” Customers are already there. Just need to talk with them now, find out what they want and give it to them.

Shaun Dakin – You rock. Thanks for sharing. Lucky you, with your experience at FedEx.

Everyone – your comments were all Fab.
Enjoyed reading. Thanks

Jaculynn Peterson’s last blog post..It’s 2009: Got Plans?

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Hi Jay,

Thanks for sharing your story and your pain - always a great motivator and eye-opener.

I believe that "focus" is the most important part of running a business. You can have the best brand in the world, but if you dilute it via brand extension and / or lack of focus, the power of its influence will inevitably dissipate. Although "focus" is a crucial factor in growing business, it still seems to be one of the most difficult actions to maintain and manage...for many, many reasons - including entrepreneurial excitement and enthusiasm. :)

I just wrote about this today with "5 Guiding Principles" marketers can use to help maintain focus and determine priorities:

http://diablogue.wordpress.com/2008/06/20/5-guiding-principles-for-marketers

Thanks again for sharing and reminding us of the Focus book by Al Ries, which is truly a classic gem...still timely and relevant.

Best wishes to you,
JP

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