Adrian Chan (10/09): Thanks all for your...

Why Online Ratings Don’t Work

on Johnny Holland - It's all about interaction from 15 weeks ago

Thanks all for your comments!

I think the behaviors we see today indicate how well, or how poorly, these systems are working in their current social context and within existing constraints on implementation. Some contexts (eg autos custom) may have turned into gestural and signalling systems (as you note, maureen). Some could become richer (Scott) with better filtering and pre-qualification. I don’t know if Goog will open up its data, or FB, but i do think that in the distributed conversation space (activity streams) attempts are being made to capture and share more meta data. Analytics engines and metrics providers will jump on this as it becomes available. It’ll take time, it seems only inevitable. And I think it’s worth the social design community thinking about, for there are certainly design issues involved, both of the UI and social interaction models.