Comments by Dave Fleet

Very cute - I love it! Good thing you have an easy-to-spell name; if your name was Xavier then it would have been quite the challenge :)

One of my favourite creative pitches was written by one of my colleagues last year (I don't get to take any credit for this): http://bit.ly/B4rmh

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Some interesting points here, David.

Thinking specifically of your first point, that kind of knowledge has been helpful for me but I’m not sure it’s essential for PR people, especially for the kind of tasks you describe. Blogs, for example, are more likely to use PHP and CSS than basic HTML. While a basic knowledge helps when giving advice, the coding skillset is specialized enough that I think dedicated staff are an advantage.

I would also add a few other items to your list to bring it up to 10:
- Knowledge of how to go about blogger and media relations in today’s media environment (and there are nuances between the two tactics… and you can’t just spam everyone)
- Knowledge of SEO basics
- Expertise in measuring traditional media relations
- Expertise in measuring the success of online and social media strategies
- An understanding of how different communications disciplines are merging.

Dave

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Tom – my first tip would be not to leave spam comments on sites.

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Thanks Jeannette - much appreciated!

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Hey Todd,

I’m thinking about it more as a race to the bottom of their bank accounts than in terms of features.

The new features are great, but if this constant (and expensive, in terms of development) rush to out-do the other tools comes at the expense of finding a way to become sustainable, where’s the end game?

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Martha - I agree that these tools aren’t only for power users - I didn’t mean to imply that. However, the advanced functions likely are - does the average user need multiple accounts? Heck, 53% of users have no followers.

The tools are for everyone, but very few people benefit from the advanced features.

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Terrance - you’re right - disclosure is the key thing.

The generic corporate blog is another option; one that many choose to use. I have no problem with that - it’s deceptive practices that I have a problem with. It might not be ideal but I have no ethical issue with that approach.

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I’ll keep this short and sweet.

I 100% hear you with the time management question. You’re certainly not alone on that.

As far as the ethics thing goes, that’s just nonsense. From everything I’ve seen you’re a genuine, good guy Danny – you set the standard for the rest of us.

Keep doing what you’re doing… just don’t go burning out on us buddy. Oh, and if you ever want to chat, just pick up the phone. Day or night.
[rq=4189,0,blog][/rq]Dave Fleet´s last blog post ...Which Podcasts Have Inspired You?
Total Comments by Dave Fleet: 4

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Thanks for the opportunity to try this out, Jason. I'm exploring it now. Interested to see how the workflow compares to that of Radian6 and other contact management services.

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Great post - and a fascinating analogy of top Twitter users to the editors on Wikipedia.

This leaves me with the question actually posed in your title - is Twitter a conversation, or is it becoming a broadcast tool for the top users, with the silent majority just consuming (or leaving)?

Part of the beauty of the tool is that you can make it what you want it to be - if you

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I think right now the best practice is to disclose when you have received a book for review. By making it clear when you have received a book this way, you can answer the unspoken question of whether receiving the book has swayed your opinion.

As with so many things in social media, it all comes down to trust. Regular readers may likely already have a level of trust such that they don't wonder whether your reviews are honest, but for new or irregular readers it can provide that little bit extra reassurance that you are being forthright with them.

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*blush* thanks Danny - I appreciate the kind words.

I’ve just followed a bunch of the people here. I’ll second your recommendation of Pat - purely because he brings a smile to my face when I see him online.
Total Comments by Dave Fleet: 3

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Phil - thanks for your comment!

You’re right - emotion certainly has its place and it doesn’t preclude valuable points. It just needs to be supported with substance.

Another point where I agree - this kind of conversation is very valuable - it’s where the power of these tools lies, and I very much appreciate your contribution here.

Cheers,
Dave

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Michelle - absolutely. We’ve gotten to know each other over time, and you can pitch me any day.

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Joe - all of those folks get the thumbs-up from me, too.

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