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My take on the Social Media Monitoring/Measurement debate
on branislavperic's posterous from as recent as 19 weeks agoI have to agree with Ben. Ultimately it does come down to measuring some sort of "return on investment" that reflects the business goals of the organization. What we need to realize is that social media may be delivering "Returns" [...]
—kdpaineNice and usefull post. gg
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