Chris BroganSponsored Post- Online Shopping?- Pay Cash and Feel Secure with eBillMe
@Rick - this is EXACTLY what I need you to think on. I mean, Samer’s needs aside, and I *do* support the product, I want you to think with me on how advertising SHOULD work.
Think of the difference. I could stuff a banner up on the sidebar and no one would really see it. After a while, you’ll shrug and say there are ads on Brogan’s site. Whatever.
In-content, it gets scarier. Because this is that merge of “editorial” with “advertorial.” Mind you, MAGAZINES do this all the time. You turn a page and you’re looking at an ad that looks like an article. Right? Pick up ANY magazine and you’ll see that these days. Know why? It’s the only way you’ll MAYBE see an ad these days.
So, in mags, they just write “advertisement” lightly at the top and bottom of the pages.
In my case, Joduba says I’ve fallen on my sword too much.
What works?
Because remember, I’ve done something that community managers must do: found a way to make money while not asking my community to pay. Free content all around, and I have found someone who values YOU so much that they’ll pay me to get in front of you.
If I’m respectful, does this relationship work? I think so, but that’s up to you to tell me.
I’m grateful for every opinion, including dissent.
- Name
- Chris Brogan
- Web
- www.chrisbrogan.com
- About Me
- Chris Brogan is a ten year veteran of using social media and technology to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at [chrisbrogan.com], a social media blog.