Comments by Brian Solis

Hey Mark, this is a great post! Just to clarify, "folks like Brian Solis or Forrester could give their stamp of approval to these documents that clearly show that the FTC has a hate-on for the blogosphere..." - I do not give my stamp of approval on these documents. Rather, I'm sharing with brand managers how to successfully work with bloggers regardless of these rules. While there's plenty of talk about the FTC, no one is really helping companies figure this stuff out and unfortunately, these very public experiments will either work or fail while the world watches.

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Thank you very much for the review Heidi! Excellent summary!

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Great article Dave. A few years ago, Chris Pirillo dubbed it the Narcissystem.
 
Today in Hamburg at Next09, I challenged people to stop answering “What you are doing” on Twitter b/c the answers are mostly meaningless.
 
Instead, let’s answer questions that force us to think about the updates we wish to galvanize action, response, connections, learning, et al, such as “what inspires you,” “what did you learn today,” “who should we pay attention to and why,” “what are we better off for knowing now because we follow you,” etc. We need to stop tweeting “at” followers and start listening to the things that help us grow, learn, and in turn, contribute value back to those who follow us. We must earn followers and friends. Participating on the Social Web is a privilege. Just because we have access to these broadcast tools doesn’t mean we have something interesting to say…our tweets set the foundation for our online persona and long-term legacy. How do we wish to be characterized or remembered?
 
I believe that in order to stop transforming social media into broadcast media or egocasting, we need to take a more proactive role in injecting value into the stream – for the benefits of the people on both sides of the update. It’s the only way to take the “me” out of social media. in the end, we’re measured by actions not words and the contextual relationships that bind us together.
 
Here are two great summaries from the conference:
 
http://is.gd/x9WI
http://is.gd/xfXi
 
Thanks for bringing this into the public spotlight for discussion!

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Great article Dave. A few years ago, Chris Pirillo dubbed it the Narcissystem.

Today in Hamburg at Next09, I challenged people to stop answering “What you are doing” on Twitter b/c the answers are mostly meaningless.

Instead, let’s answer questions that force us to think about the updates we wish to galvanize action, response, connections, learning, et al, such as “what inspires you,” “what did you learn today,” “who should we pay attention to and why,” “what are we better off for knowing now because we follow you,” etc. We need to stop tweeting “at” followers and start listening to the things that help us grow, learn, and in turn, contribute value back to those who follow us. We must earn followers and friends. Participating on the Social Web is a privilege. Just because we have access to these broadcast tools doesn’t mean we have something interesting to say…our tweets set the foundation for our online persona and long-term legacy. How do we wish to be characterized or remembered?

I believe that in order to stop transforming social media into broadcast media or egocasting, we need to take a more proactive role in injecting value into the stream – for the benefits of the people on both sides of the update. It’s the only way to take the “me” out of social media. in the end, we’re measured by actions not words and the contextual relationships that bind us together.

Here are two great summaries from the conference:

http://is.gd/x9WI
http://is.gd/xfXi

Thanks for bringing this into the public spotlight for discussion!

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Doc, you are completely correct. I lost a sentence that actually explained your take on VRM and will add that back in asap. The spirit of the Conversation Prism and the Conversation Index is intended to motivate brands, and the people who represent them, to first discover, document, and then breathe in the meaningful dialogue and the insights they reveal in order to improve their relationship programs, services, communications, marketing, training, infrastructure, and products overall.

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Thanks Scott...appreciate the shout out. Marc is a friend and a great photographer. He's one of the very few people I actually let shoot me ;)

I don't get to as many events as I used to since shooting the rise of 2.0 over the last 3-4 years, but I do have at least the last few chronicled here: http://www.flickr.com/briansolis . I originally set out to capture the essence and soul of not just Web 2.0, but also what I called "the social economy" - the people collaborating and competing to define the next web. I noticed contrasts in who they were online and IRL and I made it a mission to capture their true Web stature, brilliance and the associated electricity of each event to share with the rest of the world. It's the reason why I started bub.blicio.us in addition to PR 2.0. I would be nowhere without the help and inspiration of good friends Thomas Hawk, Scott Beale, and Lane Hartwell who were there at the very beginning. Cheers everyone, hope to see you soon.

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Thanks Scott...appreciate the shout out. Marc is a friend and a great photographer. He's one of the very few people I actually let shoot me ;)

I don't get to as many events as I used to since shooting the rise of 2.0 over the last 3-4 years, but I do have at least the last few chronicled here: http://www.flickr.com/briansolis . I originally set out to capture the essence and soul of not just Web 2.0, but also what I called "the social economy" - the people collaborating and competing to define the next web. I noticed contrasts in who they were online and IRL and I made it a mission to capture their true Web stature, brilliance and the associated electricity of each event to share with the rest of the world. It's the reason why I started bub.blicio.us in addition to PR 2.0. I would be nowhere without the help and inspiration of good friends Thomas Hawk, Scott Beale, and Lane Hartwell who were there at the very beginning. Cheers everyone, hope to see you soon.

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Hi Bob, interesting thoughts...this might also help stir ideas and opportunities: http://is.gd/rWjH (personally, I believe that a market for thoughtful articles and posts will always exist...what changes is how we connect them to the very people we wish to reach.)

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Thanks for the recognition of bub.blicio.us! Our little tech + social economy community keeps on rocking after all of these years. We’re flattered Liz! Thank you!

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Ah, thanks for the shout out! And it was fun working with you. I hope we can work together again soon. Enjoy your time in SF! See you soon.

Cheers!

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Justin, thanks including the Bub.blicio.us story as an example. This was an incredible post! Taking notes!

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Andrew, Love the URL...clever. Enjoyed the post.

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Excellent post! FriendFeed is more important than many realize.

I would also highly recommend considering PeopleBrowsr…it’s like tweetdeck but for all of the networks in one dashboard - enabling cross platform listening and engagement. The team is also working on integrating true Social CRM capabilities as well. More here: http://tinyurl.com/ddfhp7 Cheers!

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Valeria, it was an absolute pleasure to see you during SXSW. I'll be in your part of town in June, so I'm hoping we can see each other again!

Peter, there were also some tremendous points made during this panel that support the story beyond boutique PR. There was an entire list of topics I also wanted to explore, but just couldn't squeeze it into the format as presented.

Publicity + Public Relations = Presence and Community

Re: your question about why would you send someone to a third party site and not your own, it's mostly because a site such as PE (or any wire service) boasts a fantastic PageRank in traditional search and also SMO in social search - most likely greater than a majority of company blogs or sites. The idea is to pair the release with a blog post and/or unique company destination to triangulate traffic productively - capturing attention where it travels for information, which is usually elsewhere.

The state of PR and innovation isn't stifled by economic crisis as much as it's challenged by its reluctance to embrace new media and new processes in general. This is a 12-15 year old evolution and we're still talking about 1:1 interaction, relationships and direct customer engagement, with less of a top-down, broadcast approach. PR has a tendency to apply old methodologies to each genre of new tools and services. This is truly about reinvention, starting with field work before engagement. Indeed it's the only way to build, protect, and shape perception regardless of the tools presented. Everything starts with us as individuals to spark change from within.

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Thanks Allen, SXSW was a resounding success for TechSet and also Windows Mobile. I also just want to take a minute to send a very special thank you and bow of worship to my TechSet co-founder Stephanie Agresta (internetgeekgirl.com). Her perseverance, passion, and energy has really contributed to making the TechSet not just a brand, but an ecosystem for helping entrepreneurs spark relationships. I owe everything to her. By the way, it's always great to see you, even though it was just for a second.

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