Comments by Brian Solis

Thank you so much for including me in this amazing list!

Reply | Original | Permalink | Share | Tweet

Chris, with all due respect, I have started, guided, and helped sell many tech startups over the years, and still continue to do so.

Reply | Original | Permalink | Share | Tweet

Here's the link to the iPhone "netbook." No word on timing or reality: http://bub.blicio.us/a-netbook-for-your-iphone/

Reply | Original | Permalink | Share | Tweet

Loic, this is the unfortunate reality of PR...it won't change until it has to, and it will be slow - one person, one agency, one department at a time. Thank you for sharing and Happy Thanksgiving. Looking forward to catching up!

Reply | Original | Permalink | Share | Tweet

Happy Thanksgiving Todd...and thanks for giving so much. We appreciate it!

Reply | Original | Permalink | Share | Tweet

Geoff, it was a great pleasure working with you on this and also working with you after the book’s release. Your vision for it was early and it quickly became one of the leading resources for those looking to learn about the new media evolution. Thank you for inviting me to be part of it and I look forward to the next edition! :)

Reply | Original | Permalink | Share | Tweet

I’d like to add Now is Gone to the list. It’s an excellent primer on corporate social media and also the evolution of communications by Geoff Livingston with Brian Solis.

Reply | Original | Permalink | Share | Tweet

Quoting Tony Perkins, "One piece of advice you can bet on in a downturn, an aggressive corporate communications & public relations strategy is key."

Reply | Original | Permalink | Share | Tweet

Todd, this is an important post. In fact, I'm going to do some PR for the PR around it b/c I couldn't have said it better myself.

Reply | Original | Permalink | Share | Tweet

And for those startups who need to think about how to rise above parity and still cultivate a business, I just ran two in-depth posts that also refer back to previous Alleyinsider posts as well. I'll have to update them as this is valuable too.

"During Tough Times, The Echo Chamber Can Be Your Best Friend."

http://tinyurl.com/4xms96

"Redefining the Echo Chamber to Excel in an Economic Crisis"

http://tinyurl.com/543l7t

Hopefully they help startups focus and flourish instead of panic...

Reply | Original | Permalink | Share | Tweet

Semantics…the EOC, by default, is perceived as it is defined, by the people, not by a dictionary. This doesn’t advocate living in the EOC, only leveraging it, across multiple markets, to excel in the mainstream, thus bridging the chasms between them.

Reply | Original | Permalink | Share | Tweet

Jackie, thanks for the feedback. I don’t disagree with you, but I think if you re-read the post after this comment, you just might find that we’re on the same page here.

The whole point of this article is about redefining how startups (not solely tech companies) view early adopters, the echo chamber, and how to gain momentum in order to “cross the chasm” into the next tier of evolution, adoption, and monetization. This is about uncovering the very people who can benefit from what they’re introducing and in turn, evolve the product/service based on real world feedback.

We can not assume that early adopters and innovators are relegated simply to tech, silicon valley, .0 startups, or fanboys and girls of shiny new objects and features.

There are early adopters (aka savvy consumers) in every market segment, and that’s an irrefutable point. They create highly influential echo chambers with their own associated bell curve’s around the globe that stimulate and inspire their dedicate ecosystems. As you said Amazon appealed to early adopters originally as it related to consumers who were already online, not because they pulled a pets.com and spent millions upon millions trying to attract the mainstream majority simultaneously.

Your points are valid, but they’re also saying the same thing I am emphasizing here without leapfrogging critical points that entrepreneurs and marketers can not miss. We ALL need to rethink how to dissect and define “the echo chamber” because in the process, we’ll uncover that consumers, not just geeks, are also early adopters in their own right and they need to be treated as the a-list in their own communities. Thus, the moral of this post is to expand the traditional view of the echo chamber to include the “new” influencers across multiple markets where they reside as well as discover, share, and compel those around them. This broader, yet focused approach removes our “tech” blinders and frees us from solely focusing on “one” audience or demographic in order to build a global and pivotal groundswell.

Reply | Original | Permalink | Share | Tweet

Excellent work Todd! Those companies who intentionally pull themselves from the radar screens of their existing and prospective customers will find themselves absent from the decision making process.

Reducing or eliminating costs on strategic marketing, whether it's traditional and/or social, fills a void that prevents competitors from enjoying a frictionless insertion into the decision making process. Industry leaders are forged during economic downturn as these conditions create new opportunities to cost effectively earn market share and cultivate new relationships - using the tools and channels that mirror their customer's activity.

Reply | Original | Permalink | Share | Tweet

Thanks Marc. And, that was a great question and ultimately while I think so, I just don’t know that they ever will. People will write and evolve based on the needs and expectations of the community they build. Looking forward to the next time!

Reply | Original | Permalink | Share | Tweet

Marc, thanks for the pass! Truthfully, this is one where I had to step out of the usual presentation format as I was asked to go a bit more instructional than I’m comfortable with. There was much to pack in under an hour. However, I spent a lot of time on those slides so that at the very least, people could walk away with some very tangible ideas to review after the event. Hopefully it’s a session that keeps on giving If anyone would like a copy, they can send an email to brian at future-works.com dot com. Thanks again Marc!

Reply | Original | Permalink | Share | Tweet

1. « Previous
2. Page:
3. 1
4. 2
5. 3
6. 4
7. ...
8. 6
9. Next »