37signals to publish a new book

on Startup News from 5 weeks ago

"... What do you want to know? ..."

Is the book being pitched as a 'business' book, an alternative way to tackle business? Or is this another tech-related book? I suspect the former as the article makes numerous hints to a popular rather than technical audience.

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Peter Renshaw
Name
Peter Renshaw
Web
seldomlogical.com
About Me
Entrepreneur (working on it), developer (done that) & amateur bbq chef (job done). Nothing to see, move along.