BuzzBlog

Latest Comments

Val,

great summary - I really enjoyed the interview! Thanks for the inviting me.

cheers,
mike

Reply | Original | Permalink | Share | Tweet

Valerie,

Thank you so much for the shout-out! I'm so happy to hear that you enjoyed the Millenial Marketing Movers panel I hosted with Emily, Rebecca, and Matt. From what I hear, people got some great take-aways!

It was a true pleasure to meet you, and of course interesting to hear about BuzzLogic. I do hope to run into you again soon.

Yours truly,
Ben Grossman

Reply | Original | Permalink | Share | Tweet

Valerie,

I appreciated meeting your co-panelists and you.

Kristie Wells, Social Media Club Co-Founder (@kristiewells) asked at large who changed their opinion as the night's discussion was ramping down.

I hesitated to raise my hand, but do so now.

It is dawning on me that the listener, influencee, receiver of the message, or customer is the ultimate owner.

Why?

They have to power to accept, challenge or reject the message.

A marketer/PR individual can spin clockwise or counter-clockwise, but if I decide not to "buy" the message then it does not matter what the message teller conveys. For example, NIKE painfully learned this week that their declaration of the recent San Francisco based women's marathon elite class winner was not going to over-rule who actually crossed the finish line first. "Marathoner a Winner; Nike Looks Like A Loser" http://is.gd/4EYb

What's been your experience around this point-of-view?

Reply | Original | Permalink | Share | Tweet

I think you are right when you say marketing/PR own social media. I mean, if you had to force me right now to define the best owner for social media networks, I would have to agree hands-down that it's marcom/PR folks. Just about everywhere I look, these are the very people (the marcomm/PR folks) -- be it directly by sitting behind the driver's wheel or indirectly by sitting in the passenger's seat -- that are the ones steering the course of social media for many organizations. At the end of the day, in it's most hype-LESS format, social media outlets are yet just one more series of communications channels for marketers to add to their already-long list of other channels they're responsible for.

Reply | Original | Permalink | Share | Tweet

Hey Valerie,

It was indeed a pleasure! I'm only sorry our time was cut short...and you're right -- the time did fly. Thanks for the great recap and the generous mention. :)

Until our paths cross again,
Jaculynn

Reply | Original | Permalink | Share | Tweet

And now that you've given away the GPS, you'll have trouble finding it again. : )

I'm really glad you participated, and I'm grateful for what you and Todd added to the conversations. Glad you were there, and I hope we can hang out at future events (whoever's they are).

Reply | Original | Permalink | Share | Tweet

Thanks Mike! Very interesting background on the name...we enjoyed our trip even though it was a quick one. A beautiful time of year to be there, that's for sure.

Thanks for stopping by!

valerie

Reply | Original | Permalink | Share | Tweet

Valerie,

Loved your post, especially the part about my hometown of Braintree, MA. I had the same sort of reaction when I first heard about Braintree. I couldn't imagine who would live in such a place until I ended up moving here in 1991. Braintree has a wonderful history and is named after the British town of Braintree, its sister city across the pond. Thanks for visiting!

Mike

Reply | Original | Permalink | Share | Tweet

Thanks Valerie - and sorry about the duplicate blogs - we're in the process of migrating so the newer URL is here: blogs.gartner.com/andrew_frank

Some very insightful dialog with examples is unfolding on this topic...

Reply | Original | Permalink | Share | Tweet

Team BuzzLogic:

Thanks for mention. Glad Andrew is getting more share of voice.

My best to Todd and Rob.

Blake

Reply | Original | Permalink | Share | Tweet

An ad network built for the conversational nature of social media, which aims to help bloggers with growing influence on niche topics better monetize their sites.

Reply | Original | Permalink | Share | Tweet

This is exactly what I posted this morning (by coincidence). A more intelligent, social media approach to advertising.

Blog Advertising: Toward a Better Model - http://tinyurl.com/3sx468

Reply | Original | Permalink | Share | Tweet

How to get a demo of this? Thanks

Reply | Original | Permalink | Share | Tweet