Influential Marketing

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So true! Most companies believe the only win is to be at the top of the ticket. Being included with the right partners (brands) can be just as (or even more) valuable.

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Seems that Intel-like co-branding is much more common in B2B co-op marketing. While it's not terribly common in B2C marketing, it is common online and, as outlined above, on the station logo. Online it often takes the form of a utility w/in a mashup like the YouTube video widget, the Google maps widget and, increasingly, the Facebook Connect widget.

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I prefer simple over all the marketing and in your face brands. I like the Discovery Channel commercials where they sing the song "I love the Mountains" and show viewers small snapshots from a lot of the interesting shows on Discovery channel ending with the logo. If they talked during the commercial or kept telling me how much I should their new programs, wouldn't be nearly as effective to me.

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Thanks for sharing this article with us! There are some very important tips in the article and seems to be a very good website as well.

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Insightful post Rohit. I would say that doing #3 can help you get to your #2 and accomplish #1.

Happy New Year!

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As someone recently (and unwillingly) ousted from industrial media, it pains me to admit it, but shadow media is indeed becoming bigger then we ever thought, and it's forcing us to change the way we deliver our information to the public (goodbye, magazine column, hello blog).

Still, in my opinion, nothing beats Sundays with a cup of tea and the paper (as in, the thing that is printed and delivered to my door in the morning). Sitting at my computer and reading RSS news feeds with a cup of tea doesn't quite do it for me.

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The Subway resolution is to eat dangerous amounts of salt in hopes of obtaining high blood pressure or cardiac arrest? Heh. Okay, okay, I'll see the forest for the trees -- nice reminder on new year opportunities.

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Hi Rohit,

This is a fantastic post.

-Harish
www.vedainformatics.com

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Thanks for such an awesome blogpost and giving such clear cut tips. Very handy indeed.

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Hi Rohit,

First of all, wishing you a very Happy New Year!

Thanks for such an awesome blogpost and giving such clear cut tips. Very handy indeed.

Best Wishes,
Shinil.
@shinils on Twitter - http://twitter.com/shinils

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Rohit, it's a good thought, and I think it caters to a broader idea with marketing today. Memes that are popular come and go extremely quickly (much like my New Years resolution about the gym...) and marketers who can react to fast moving memes will be much more successful.

Being able to swap out content in nurture programs, react to new inbound sources of interest, and launch new initiatives is critical. The discipline of being able to move a marketing organization that quickly is a valuable skill.

Thanks for the post.

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well, I have an account with twitter but I never really used it to the full potential... should be trying more/

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Thanks for the kind review.

Yes - we're aware of the print quality. Since we sent you the book, we updated the version and republished. Hopefully we'll overcome some of the isses.

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yep yep yep!!!
went through all 5 stages myself...
you need one last stage however...
Twit Addiction
yah - i got it baaaad!

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I just wanted to add one thing especially in regards to the common sense thought. It's all about a good mix.

I never see anyone acknowledge the fact that you don't have to have a huge audience that follows you everywhere. You can "own" different audiences with different tools. Your friends on facebook. Business associates on linked in. Associates, friends, and business people on twitter. Clients on a blog, the masses on a TV show or vlog.

There will NEVER be an all in one solution because that's not how people work, it never has been and regardless what tools are available I don't think people will change. Just my two cents.

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Rohit, I'm pushing 'Level 6' :-)

1 to 5 are spot on, judging by my Twitter experience shared in my
Twitter Tale

The new Twitter Trend report I shared with my followers and email
list subscribers takes it to the "Next Level", imho. See if you
agree:

Stay Ahead of the Curve

(the PDF is a free download, no opt-in required)

All success
Dr.Mani

P.S. - Your book is the next on my 'to read' list :-)

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Would you consider a 6th? Extending. Maybe it is something like "I am using Twitter as an interaction as well as an introduction service via the link feature."

If you consolidate your web presence on one page and stick that page in the link section on your twitter profile then twitter is great for extendring your networks.

I built http://www.extendr.com for just this reason. We all only have one link in twitter. We all don't have the time to google everyone we meet on twitter. Why don't we all collect our own web presence one one page and share that page. It's about who knows you™ Help people know you.

What do you think?

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Hi Rohit,

I have been following your blog for quite a while and enjoy reading your perspective on social media.

My firm, Windchimes communications is a social media agency based out of Mumbai. I too have written down my 10 predictions that I feel could come about in 2009.

http://windchimesindia.wordpress.com/2008/12/21/predictions2009/

Would love to read your take on it

Nimesh Shah

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Looks like a great place!

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Taj will never be same again!

It will be better.

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Hi, great tips for Twitter users.

At first I logged in to Twitter and signed up, there it was a blank sheet of paper and my first thought was OK what the hell do I do now then. It appeared to be like watching the proverbial paint drying!

It was a little while before the deeper possibilities began to dawn on me and I wish I had found your tips a little earlier on.

Super stuff, thanks

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My stay there some years ago was the highlight of my Mumbai visit. I am glad for the fast recovery of the Taj and cannot wait to visit it again.

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Your 5 stages ARE exactly what I went through when I first "met" Twitter! It really was that bird that made me create an account!! :)

Twit me yo!!

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Great post, thanks have linked to it on IABC blog @jenfrahm tweet & http:jenniferfrahm.x.iabc.com

I agree with @cjguest - I can see immediate benefits for certain industries. I am still wondering about the cult of cyber celebrities though... whether stage 3 is in the eye of the beholder, one person's dump is another person's invitation to 4 & 5.

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Thanks Rohit. I'm new to twitter like Scott above and this and your previous article are helping me to figure things out.

I finally figured out how to follow someone! Now I need to find a way to search for people -- I don't have an online e-mail account and the search doesn't seem to offer any options outside of that. More digging to do 8=)

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